Driving should be an extension of yourself. Say hello to the new Picanto. Sporty and stylish, it also delivers on the other essentials: advanced features, eco-friendly technology, and of course, the now legendary Picanto individuality.
A small car all grown up PICANTO.
Talent might be hard to find, but with the Kia Rio you know you've found it. A car that's gifted both in and out.
A Talent Compact Car RIO.
Perhaps you never thought innovation technical excellence and exceptional style could all come together in an affordable passenger car. But finally they do. Let the new Cerato take you to places you have only imagined.
All New CERATO.
So how does one go about improving an award-winning car that set a new industry standard for stylish family sedans? Come see for yourself how a host of design refinements and technological upgrades has made a masterpiece even better.
Ahead of its time OPTIMA.
A daily commuter, a weekend warrior, a fashion trendsetter. No matter who you are or where you’re going, there’s a Rio that is sure to bring out your very best. There’s no longer a need to compromise on style when searching for that perfect combination of comfort, economy and functionality.
The sun rises on a bold, dynamic design, with curves and lines. An expression of captivating style and sharp sophistication. The new Sportage, a SUV that lets you live life to the fullest.
Everlasting impression SPORTAGE.
A host of improvements to the award – winning Sorento has resulted in a more mature and sophisticated SUV that sets a new standard for style, comfort, performance, safety and convenience. Uncompromising in its every detail, Sorento is the perfect lifestyle complement to those who aspire to be the best.
Prestige Reborn SORENTO.
Designed for today’s active lifestyles, All-New Grand Carnival brings ‘First Class’ experience combined with
intuitive technology and safety, and most of all unmatched modern styling.
We took a groundbreaking, award-winning design rooted in funky urban DNA and drove it into the future. The all-new Kia Soul has been invigorated and refined – inside and out – with sporty, SUV-like styling, a host of cutting-edge technologies, and upgraded performance for an engaging ride.
We at Kia have built our reputation on durability and value, and there’s no better example of this than the K-series truck. Its advanced looks, dynamic performance and attention to detail are all you could ask for in an everyday work truck.
Kia’s Design is not just about shapes, lines or surfaces it is a sharing of unexpected new pleasant experiences with the world’s customers.
We at Kia have understood the heartbeat of our customers which is why all our automobile designs are incredibly exciting, sporty, sassy, stunning and vivacious; the list of adjectives is endless. Design plays an imperative role in communicating with customers. Kia will consistently create a different beat in the automotive world through our designs.
Peter Schreyer - Design Track Record
A designer with an impeccable track record and commonly known as one of the world’s top 3 automotive designers, Peter Schreyer, ranks alongside contemporary design greats such as Chris Bangle of BMW and Walter De Silva of Audi. Peter has been the Chief Design Officer (CDO) of Kia since 2006 and since then, has been totally revolutionizing Kia vehicle designs.
Prior to his appointment at Kia, Schreyer was the Chief Designer at Audi between 1994 and 2002. Two of his most significant designs include the Audi TT and A6 which captured Audi’s innovative and sporty character. Schreyer’s next appointment was at VW as its Chief Designer where he won the ‘Design Award of the Federal Republic of Germany’ 4 times and the ‘Chicago Good Design Award’ twice.
Kia's Design Direction
Each element of a design should bear the ‘absolute purity’ in order to create the design as a whole. The ‘simplicity’ philosophy is at the core of Kia’s design language and works as the direction for building family-look of Kia.
upcoming products will reflect vibrant, distinctive and reliable nature of Kia, consistently. Tiger-nose line and unique interior/exterior design will help you understand what Kia stands for, what makes us unique.
Opened in 1977, Kia’s state-of-the-art design center at Namyang carefully analyses the lifestyles of our customers in overseas markets in order to better understand the latest design trends. These efforts are ably assisted by Kia’s satellite design centers located in the USA, Europe and Japan who will leave no stone unturned in our efforts to consistently create unique and dynamic design concepts that enhances our reputation as one of the world's leading automobile manufacturers.
We endeavor to create new customer experiences through research in various fields such as industrial/visual design, aesthetics, philosophy, liberal arts, psychology, history, and artificial intelligence.
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