Our CI, consisting of an oval that represents the earth and our name in English within it, expresses the way Kia keeps growing vibrantly on the global arena. The sleek oval and the red, the color of passion, represent dynamism, and the color gradation gives a feeling of refinement and privilege. The location of our name in the center represents our accountability and credibility as well as our pride as a global automaker.
We ensure that specific fonts are used for the consistent visual presentation of Kia Motors to create a unified brand image. We use such fonts as a means of communication to establish our long-term brand identity.